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| Pharmion Corporation |
| allaboutmds.com |
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Pharmion, a global pharmaceutical company with a hematology and oncology focus, created the All About MDS web site to provide patients and caregivers with treatment and research information for Myelodysplastic Syndromes.
Challenge: Create visibility and traffic for the relaunched site, generating traffic via natural search engine positioning and paid placement campaigns in Google and Yahoo.
Action: Astrachan utilized its Search Engine Marketing expertise to: create clear, concise meta-tag data; write Titles that enhanced the user experience while providing attention-grabbing search engine and results page copy; consulted on site content and navigation issues as they related to search engine positioning; created effective paid search campaigns; and tracked results utilizing a proprietary Resource Center.
Specific terms and content targeted include:
General Myelodysplastic Syndromes terms
MDS causes, symptoms and outcomes
MDS classifications and subtypes |
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