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| Hallmark Licensing |
| hallmarklicensing.com |
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Hallmark Licensing is a Hallmark company that licenses out Hallmark’s creative content to companies nationwide for use on those companies’ retail products from Bounty paper towels to Deluxe Checks.
Challenge: Hallmark Licensing asked Astrachan to create a strategy to help facilitate more design licensing business nationwide to their targeted audience.
Action: Astrachan developed a cross-channel solution that included a marketing brochure and web site. Astrachan’s Technology team also gave Hallmark the ability to capture incoming customer requests and data via advanced content management tools.
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